I design for people in moments when they don't have much choice. That includes someone trying to understand financial regulations, a warehouse worker on a tight deadline, a parent booking therapy services, or a buyer ordering supplies late at night.
Over the last 5 years, I've worked on FINRA's regulatory education platform, B2B procurement with Google across 40+ countries, Wells Fargo's EDI integration, and helped DCGears grow into a Wesco acquisition. I've also designed for nonprofits, gig platforms, healthcare and more. The industries change, but the skill stays the same: understanding people well enough to build systems they'll trust and actually use.
I've led teams of 9, shipped systems with 150+ screens, and learned that good design isn't about pretty interfaces. It's about knowing how color builds trust differently in finance versus retail, how cultural context shapes what feels simple, and how a warehouse manager's needs are completely different from a corporate buyer's even though they use the same tool.
I treat AI as a real design partner. For FINRA, it handled storyboarding, video generation and research synthesis work so I could focus on strategy and the human side of design. I care less about writing perfect prompts and more about understanding how people think, what makes them trust a system, and how design will evolve over the next decade.
Most projects I work on involve multiple user groups experiencing the same platform in totally different ways. I'm pretty good at designing for that kind of complexity.
Design services
Helping businesses streamline and scale with product design systems, UX strategy, and service blueprints powered by AI, empathy, and tech.
Service Design
User Experience Design
Marketing
User Centered Design
Websites/App Design
Reviews
Client Reviews
Real feedback from people I have worked with who trusted my design expertise and judgements to elevate the performances in the corporate indutry.
