57
survey responses
Survey distributed among international students at SCAD.
Polo is a sleek and highly customizable waitlist template, crafted for businesses seeking seamless user acquisition.
How did it all start?
Problem
Many businesses struggle to create high-converting waitlist pages that are both visually compelling and technically reliable. Generic templates often lack customization options, mobile responsiveness, or performance features, leading to poor user experience and reduced sign-up rates.
Additionally, most solutions require heavy customization or development skills, creating a barrier for fast-moving startups and non-technical teams. As a result, businesses miss out on building early traction and engaging their future users effectively.
Research
Polo is a sleek and highly customizable waitlist template, designed to help businesses build anticipation and grow their user base before launch. Perfect for product rollouts, SaaS launches, or service pre-registrations, Polo offers a professional and modern design that instantly captures attention.
With an emphasis on usability and conversion, Polo empowers teams to create branded waitlist pages that drive sign-ups. Whether you're teasing a new product or validating an idea, Polo delivers a polished experience that makes lead generation simple and effective.
Three Fold Typology Map
As we layered emotions onto the journey, the pattern felt uncomfortably familiar: calm at the start, panic in the middle, exhaustion at the end. It mirrored the stories I heard in interviews, students were okay until something hurts, then suddenly juggling portals, acronyms, and phone trees. Mapping those spikes made our goal painfully clear, flatten the panic and move more of the journey into the “I know what to do next” zone.
Current State Service Blueprint
When I mapped the current service blueprint, what hit me was how much work the student is doing to glue the system together. Every hand‑off, Sydney to ISSO, ISSO to campus clinic, clinic to insurer, relies on the student to carry information, repeat their story, and chase answers, which means the “service” is really a chain of silos with the student acting as the only integration layer.
Competitor Analysis
I benchmarked Anthem’s Sydney app against three student‑focused competitors. During this review we discovered that one major competitor doesn’t offer a mobile app at all a clear gap in digital support for students and an opportunity for Anthem to differentiate.
Value Pillars
We decided to map our solution across three interconnected value pillars to ensure international students receive comprehensive support, not just in understanding their coverage, but in accessing care and communicating effectively throughout their healthcare journey.
C & T + A & N (Yellow): Simplified Navigation & UX, Guided Workflow
C & T + EC (Orange): AI-powered Chatbot for Queries, Hotline, Cost Estimation Clarity
A & N + EC (Red-Orange): Additional support features
Future State Ecosystem
On the future‑state ecosystem map, what changed for me was who is allowed to move first. Instead of students having to hunt separately for ISSO, Sydney, peers, and providers, the map shows Sydney, ISSO, and the Healthcare Facilitator actively pushing help outward—triage, education, and peer support are now coordinated instead of accidental.
The big shift is that students stop being the “connector node” and become the center of a loop where information, translation, and accountability circulate without them having to chase each piece.
Solution
Polo solves this by offering a powerful, plug-and-play waitlist template that combines sleek aesthetics with advanced functionality. It’s designed for rapid deployment, so businesses can launch professional waitlist pages without hassle or coding headaches.
From seamless form integrations to clean, responsive layouts, Polo equips you with everything needed to attract, engage, and convert early users. Its flexibility and ease of use make it the go-to choice for anyone preparing for a product or service launch.
Solution : SCAD Student App
The Healthcare Community is a new section inside the SCAD student app, giving students easy access to peer support. From here, they can ask questions, get help with insurance, and navigate care confidently, all in one place.
Students can request help in their preferred language by booking a peer Language Buddy. The buddy can assist with booking appointments, explaining insurance, or providing live interpretation during doctor visits.
My Learnings
In conclusion, Polo is the ultimate solution for businesses and startups seeking a professional, feature-rich, and customizable waitlist template. With its sleek design, advanced functionality, and ease of use, Polo allows businesses to attract and engage their audience effectively, setting the stage for successful product launches and growth.
End of Project