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Shopnosco

Shopnosco

Landio is a premium AI-powered SaaS template designed to be a modern, world-class website, suitable for startups, SaaS, and AI-related businesses.

My Role

Product Design, Strategy, Branding

My Role

Product Design, Strategy, Branding

My Role

Product Design, Strategy, Branding

Teammates

5 weeks

Teammates

5 weeks

Teammates

5 weeks

Tools

Highly customizable, high performance

Tools

Highly customizable, high performance

Tools

Highly customizable, high performance

Duration

Framer, Figma

Duration

Framer, Figma

Duration

Framer, Figma

Artifact Glimpses

How did it all start?

Summary

80% are unclear about how much would they have to pay for a medical visit

I don’t dare go to the doctor because I simply don’t understand what I’m supposed to pay and what insurance covers.

A few things to know before we kickoff

1. International Student Population

  • 1.1M+ students in U.S.

2. What Is Anthem?

  • Large U.S. health insurance company

  • Provides mandatory Student Advantage plan for F-1 visa students

3. What Is Sydney Health App?

  • Anthem's mobile app for healthcare navigation

  • Supposed to help students find doctors, check costs, book appointments

  • Reality: Only 16% adoption

  • Problems: Complex UX, slow, English-only, broken chatbot

4. What Is ISSO?

  • SCAD's International Student Services Office

  • Supports international students

Problem

Many SaaS startups and AI companies struggle to find a website template that truly fits their needs. Generic templates often lack the design sophistication and advanced features these businesses require, making it difficult to create a professional, user-centric online presence.

In addition, complex customization processes and poor integration options slow down development and growth. These limitations can lead to wasted resources, weak branding, and lost opportunities in highly competitive markets.

Research

Landio is a premium AI-powered SaaS template built for the next generation of digital businesses. Designed with a modern aesthetic and performance in mind, it’s tailored specifically for startups, SaaS platforms, and AI-focused enterprises seeking a professional and intuitive web presence.

With seamless integration, advanced features, and a user-friendly interface, Landio empowers businesses to create stunning, high-performance websites without hassle. Its sleek design and flexible customization options make it the ideal choice for those who want to stand out and scale fast.

57

survey responses

Survey distributed among international students at SCAD.

12

deep interviews

In-depth interviews provided rich qualitative insights.

What we learned

How international students actually navigate U.S. healthcare

80%don't understand U.S. health insurance
55%skip doctor visits due to cost confusion
20%delay or skip care due to unfamiliarity
9.7%of non-native speakers felt confident
60%turn to Google first (not Sydney app)
50%ask friends before seeking help
16%actually use Sydney app
9%use official channels (ISSO)
78%view healthcare as “very expensive”
41%received unexpected bills
68%couldn't understand their bills
30+ minaverage time to book an appointment
100%wanted centralized guidance
60%made different decisions with cost transparency

Feedback Loop

Going through the feedback flow of the ecosystem felt like looking at a city where all the bridges are one‑way. Governance, Anthem, and ISSO keep pushing information out, but almost nothing is structurally designed to flow back from students, so issues only surface when something goes very wrong, that’s when I realized our solution had to strengthen feedback, not just add more touchpoints.

Three Fold Typology Map

As we layered emotions onto the journey, the pattern felt uncomfortably familiar: calm at the start, panic in the middle, exhaustion at the end. It mirrored the stories I heard in interviews, students were okay until something hurts, then suddenly juggling portals, acronyms, and phone trees. Mapping those spikes made our goal painfully clear, flatten the panic and move more of the journey into the “I know what to do next” zone.

Current State Service Blueprint

When I mapped the current service blueprint, what hit me was how much work the student is doing to glue the system together. Every hand‑off, Sydney to ISSO, ISSO to campus clinic, clinic to insurer, relies on the student to carry information, repeat their story, and chase answers, which means the “service” is really a chain of silos with the student acting as the only integration layer.

Competitor Analysis

I benchmarked Anthem’s Sydney app against three student‑focused competitors. During this review we discovered that one major competitor doesn’t offer a mobile app at all a clear gap in digital support for students and an opportunity for Anthem to differentiate.

ERRAC Framework Implementation

This ERRAC chart helped us see where Sydney actually deserves to be bold, and where it needs to get out of the way.​

Across navigation, cost tools, appointments, and crisis support, Sydney’s line consistently sits above ISI and IMG, so I framed those as our “RAISE and CREATE” zones, places to double down with triage, pricing clarity, and live help. The dips at multilingual support and emergency protocol told me exactly where students stop trusting the app, which is why those two categories became non‑negotiable redesign targets.

Value Pillars

We decided to map our solution across three interconnected value pillars to ensure international students receive comprehensive support, not just in understanding their coverage, but in accessing care and communicating effectively throughout their healthcare journey.

  • C & T + A & N (Yellow): Simplified Navigation & UX, Guided Workflow

  • C & T + EC (Orange): AI-powered Chatbot for Queries, Hotline, Cost Estimation Clarity

  • A & N + EC (Red-Orange): Additional support features

Future State Ecosystem

On the future‑state ecosystem map, what changed for me was who is allowed to move first. Instead of students having to hunt separately for ISSO, Sydney, peers, and providers, the map shows Sydney, ISSO, and the Healthcare Facilitator actively pushing help outward—triage, education, and peer support are now coordinated instead of accidental.​

The big shift is that students stop being the “connector node” and become the center of a loop where information, translation, and accountability circulate without them having to chase each piece.

Solution

Landio addresses these pain points with a purpose-built solution designed specifically for AI-driven and SaaS businesses. It offers a perfect blend of intuitive design, flexible layout options, and modern performance tools that empower teams to build beautiful, scalable websites with ease.

With Landio, businesses can fully customize their site, integrate effortlessly with tools they already use, and launch faster. It redefines what's possible with a template—making it the go-to choice for any team aiming to stand out, engage users, and grow with confidence.

Healthcare Community

Healthcare Community

9:41

9:41

Home

Home

Appointment

Appointment

Care

Care

Benefits

Benefits

Account

Account

ID Cards

ID Cards

WELCOME

WELCOME

EN

EN

Abe Hou

Abe Hou

My Benefits

My Benefits

Need Action

Need Action

0% Complete

0% Complete

View All

View All

Know where to go for care

Know where to go for care

Choose your primary care physician

Choose your primary care physician

Understand your benefits

Understand your benefits

EN

EN

ZH

ZH

ES

ES

DE

DE

AR

AR

Solution : Anthem's Insurance Portal

Solution : Anthem's Portal

Multilingual App

This phase focuses on solving one of the major barriers of the communication issues. Many international students find it hard to understand english terminologies resulting in confusions and errors. By making the app multilingual we plan on eliminating those errors and helping students navigate the app comfortably!

Multilingual App

Multilingual App

This phase focuses on solving one of the major barriers of the communication issues. Many international students find it hard to understand english terminologies resulting in confusions and errors. By making the app multilingual we plan on eliminating those errors and helping students navigate the app comfortably!

Multilingual App

Solution : SCAD Student App

The Healthcare Community is a new section inside the SCAD student app, giving students easy access to peer support. From here, they can ask questions, get help with insurance, and navigate care confidently, all in one place.

Students can request help in their preferred language by booking a peer Language Buddy. The buddy can assist with booking appointments, explaining insurance, or providing live interpretation during doctor visits.

My Learnings

In conclusion, Landio stands as the ultimate solution for AI-focused businesses and startups seeking a modern, professional, and feature-rich SaaS template. With its intuitive design, seamless functionality, and flexibility, Landio empowers users to craft stunning, high-performance websites that captivate audiences and drive growth.

End of Project

Available For Work

If you’ve made it this far, we’re either meant to work together, or you’re just really into footers!

omkarux7@gmail.com

www.omkartalwalkar.com

+1 (912) 441 - 4629

Available For Work

If you’ve made it this far, we’re either meant to work together, or you’re just really into footers!

omkarux7@gmail.com

www.omkartalwalkar.com

+1 (912) 441 - 4629

Available For Work

If you’ve made it this far, we’re either meant to work together, or you’re just really into footers!

omkarux7@gmail.com

www.omkartalwalkar.com

+1 (912) 441 - 4629